Marcus Jery
Web Analytics Architect
Helping businesses turn messy tracking into actionable insights. No marketing hype — just honest, tested analytics advice.
My Story
I started my career as a marketing analyst at a mid-size e-commerce company. Within my first week, I discovered their “total conversions” number was wrong by 40%. Three different teams were tracking the same events three different ways. Nobody trusted the data.
That experience shaped everything I do today. I’ve spent the last decade helping companies — from scrappy startups to Fortune 500 enterprises — build analytics systems they can actually trust.
This site is where I share what I’ve learned. No fluff. No vendor-sponsored content. Just practical guidance based on real implementations.
What I Do
Analytics Implementation
GA4, Mixpanel, Amplitude — I help teams set up tracking that actually answers business questions.
Event Schema Design
Building structured tracking plans that scale. No more click_v2_final_REAL events.
Attribution Modeling
Understanding which channels actually drive revenue — beyond last-click guessing.
Tag Management
GTM, Segment, Tealium — implementing tag systems that marketers can manage without developers.
Tools I Work With
Google Tag Manager
Mixpanel
Amplitude
Segment
Looker Studio
BigQuery
Plausible
Matomo
Hotjar
FullStory
Heap
Industries I’ve Worked With
My Philosophy
“The best analytics setup is one your team will actually use. Complexity for its own sake is the enemy of insights.”
I believe in practical solutions over theoretical perfection. Every recommendation I make has been tested in real implementations with real business outcomes.
What You’ll Find Here
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Honest tool reviews — I test everything myself before writing about it. I’ll tell you when a tool isn’t worth the price. -
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Step-by-step guides — Practical tutorials you can follow, not theoretical frameworks you can’t implement. -
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Real examples — Code snippets, schemas, and templates from actual projects (anonymized, of course). -
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No affiliate garbage — I don’t recommend tools for commission. My advice is based on what actually works.
Have a Question?
Whether you’re stuck on a tracking problem or need advice on your analytics strategy, I’m happy to help.