Archive

Tag: GTM

Data Layer Explained: What It Is and How to Set It Up

Data Architecture

Data Layer Explained: What It Is and How to Set It Up

If you’ve ever wondered why your analytics data doesn’t match reality, chances are you’re missing a data layer. I’ve seen… Mar 23, 2026 · 10 min read

Server-Side Tracking: Complete Guide for Better Data

Tracking Implementation

Server-Side Tracking: Complete Guide for Better Data

Your analytics show 1,000 conversions. Your actual sales say 1,500. Where did 500 customers disappear? They didn’t disappear. Your tracking… Jan 9, 2026 · 7 min read