Topic
Category: Data Architecture
Event schemas, data layers, and tracking plan design
Data Architecture Identity Resolution: Stitching Anonymous Visitors to Known Users
A visitor reads your blog on their phone during lunch. That evening, they open your pricing page on a laptop.… May 12, 2026 · 6 min read
Data Architecture Event Properties and Parameters: Designing the Data Layer of Each Event
Most teams obsess over which events to track. Far fewer think hard about the data attached to those events. That’s… Apr 21, 2026 · 6 min read
Data Architecture Data Layer Explained: What It Is and How to Set It Up
If you’ve ever wondered why your analytics data doesn’t match reality, chances are you’re missing a data layer. I’ve seen… Mar 23, 2026 · 10 min read
Data Architecture