Data Layer Explained: What It Is and How to Set It Up (2026)
If you’ve ever wondered why your analytics data doesn’t match reality, chances are you’re missing a data layer. I’ve seen […]
Data Architecture
Event schemas, data layers, and tracking plan design
Event Schema Explained: Complete Guide for Marketers (2026)
You’ve heard the term “event schema” thrown around in analytics meetings. Everyone nods like they understand it. But what does