Archive
Tag: GA4
Tracking Implementation Custom Events vs Recommended Events in GA4: How to Choose
You open GA4, ready to track a custom action, and freeze. Should you create a brand-new custom event? Or use… Jun 5, 2026 · 6 min read
Data Architecture Identity Resolution: Stitching Anonymous Visitors to Known Users
A visitor reads your blog on their phone during lunch. That evening, they open your pricing page on a laptop.… May 12, 2026 · 6 min read
Data Architecture Event Properties and Parameters: Designing the Data Layer of Each Event
Most teams obsess over which events to track. Far fewer think hard about the data attached to those events. That’s… Apr 21, 2026 · 6 min read
Tracking Implementation Event Naming Conventions: Build a System That Scales
You sit down to analyze a week of data. You open the events report. And there it is: signupButton, sign_up_click,… Mar 30, 2026 · 6 min read
Campaign Analytics UTM Parameters: Complete Naming Convention Guide
You launch a campaign across email, LinkedIn, and Google Ads. Traffic increases. But when you check GA4, you can’t tell… Jan 16, 2026 · 8 min read
Attribution Multi-Touch Attribution: Models That Actually Work
Your marketing team runs campaigns across Google Ads, LinkedIn, email, and organic search. A customer converts. Who gets the credit?… Jan 16, 2026 · 8 min read
Data Architecture Event Schema Explained: Complete Guide for Marketers
You’ve heard the term “event schema” thrown around in analytics meetings. Everyone nods like they understand it. But what does… Jan 16, 2026 · 7 min read
Tracking Implementation