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Custom Events vs Recommended Events in GA4: How to Choose Tracking Implementation

Custom Events vs Recommended Events in GA4: How to Choose

You open GA4, ready to track a custom action, and freeze. Should you create a brand-new custom event? Or use… Jun 5, 2026 · 6 min read Identity Resolution: Stitching Anonymous Visitors to Known Users Data Architecture

Identity Resolution: Stitching Anonymous Visitors to Known Users

A visitor reads your blog on their phone during lunch. That evening, they open your pricing page on a laptop.… May 12, 2026 · 6 min read Event Properties and Parameters: Designing the Data Layer of Each Event Data Architecture

Event Properties and Parameters: Designing the Data Layer of Each Event

Most teams obsess over which events to track. Far fewer think hard about the data attached to those events. That’s… Apr 21, 2026 · 6 min read Event Naming Conventions: Build a System That Scales Tracking Implementation

Event Naming Conventions: Build a System That Scales

You sit down to analyze a week of data. You open the events report. And there it is: signupButton, sign_up_click,… Mar 30, 2026 · 6 min read Event Schema Explained: Complete Guide for Marketers Data Architecture

Event Schema Explained: Complete Guide for Marketers

You’ve heard the term “event schema” thrown around in analytics meetings. Everyone nods like they understand it. But what does… Jan 16, 2026 · 7 min read